ESTIMATE WHAT YOU CAN EXPECT FOR YOUR ASD SHOW INVESTMENT

Take 3 short minutes to answer 7 questions (in the yellow boxes below) to calculate your company’s Buyer Interaction Capacity, Cost Per Interaction, Breakeven Point, Potential Sales and Return on Investment (ROI)

*Please note: This example teaches a formula you can use to estimate your potential results. This is a calculation and a formula. It is NOT a guarantee of performance. Individual results vary based on several factors, such as exhibit size, quality and salability of products, how well you market your booth to drive traffic, booth staff performance, lead follow-up, and many other factors.

Show Investment Calculator

1. Enter the number of booth staff you are bringing * Rule of thumb is 1 staffer per 50 sq ft, so 2-3 per 10 x 10)

2. Enter target # of buyer interactions per hour per staffer * Rule of thumb is 3 to 5 per hour per staffer

3. Total Cost of 10 x 10’ Booths you are taking *

4. Average Order Size * Based on your company sales history what is your average order size in dollars

5. At Show Sales Conversions * What is the percentage of buyers that come to your booth that you estimate your staff can convert to a sale immediately?

6. Sales Lead Capture * What is the percentage of buyers that come to your booth that you estimate your staff can convert to a sales lead to follow up on after the show?

7. Sales Lead Conversions * Estimate the percentage of leads your sales team brings back from the show that will turn into a sale after the show?

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TO ACHIEVE THIS GOAL: You need to effectively pre-market your exhibit. Contact your Account Executive about opportunities to help market your company before, during and after the show.

Your Customized Results

Buyer Interaction Capacity

Show Investment

Cost Per Buyer Interaction

Savings per Buyer Interaction

Number of Orders needed to Breakeven

Estimated Leads Captured

Estimated at Show Sales

Estimated Post Show Sales

Estimated TOTAL Sales as a result of ASD Show

Return on Investment (ROI)

If you got $ 0 in return for every $1 you invest, how many dollars would you invest?

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