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Gen Z’s Buying Power: How to Leverage It in 2019

In our latest video segment for #ASDLIVE, our retail host Nicole Leinbach Reyhle sat down with Meaghan Brophy, editorial director of Independent Retailer Magazine, at ASD Market Week this August 2018. Meaghan shares her expertise when it comes to understanding Gen Z’s path to purchase. Decoding how the different generations communicate and how they shop is key to understanding how to best reach them. Whether you are an online retailer or a brick and mortar store, Meaghan has great tips to help you get Gen Z to buy your products.


In this interview, Nicole and Meaghan dive into what Gen Z’s path to purchase looks like so that you have an opportunity to drive sales with a generation that has huge buying power. Even though Millenials and Gen Z are close in age, don’t get them mixed up; they have a very different path to purchase and identifying the difference can help you narrow down who you want to sell certain products to. With social media being a powerhouse tool, curating quality content will bring in the younger generation. They cover everything from what is most important to Gen Z in a retailer to how you can grab their attention via social media!


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