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In our latest video segment for #ASDLIVE, our retail host Nicole Leinbach Reyhle sat down with John Lawson, CEO of ColderICE Media, at ASD Market Week this August 2018. As a six-time best selling author on Amazon, John is an expert in guiding retailers to sell successfully online in the digital age. Whether you are a small business just starting, or a bigger brand with a lot of experience, he has great tips on how to master the ASD show floor in order to find what you are looking for as a store owner or online retailer. One of the best experiences a seller can have is attending a show such as ASD Market Week to have time away from your team to focus on the business at hand - finding great products at terrific margins that will sell!
In this interview, John and Nicole discuss tips on how to get the most out of your ASD Market Week experience by networking with suppliers, building relationships, and how to become a top seller by attending ASD’s free seminars! Sourcing inventory is all about finding the right margin, if the money isn’t there, John won’t even look at it. He doesn’t want retailers to end up with dead inventory. John gives his best techniques for approaching a vendor and how to get the best bang for your buck.